Aley Brown & Katie Lawrence Smarketing: The Key to Revving Your Inbound Engine #Inbound19

       5 min read

In this interview, we talk to Inbound 2019 speakers Aley Brown & Katie Lawrence.

We talk about #INBOUND19, revving up your Inbound engine, Smarketing, and so much more.

Aley Brown & Katie Lawrence share who should be in the room at his INBOUND 2019 session and why they should be in the room as well. They talk about about how they brought their sales and marketing team together to rev up their Inbound success and how they will share a roadmap to similar success for the Inbound 2019 attendees of their session.

Some key takeaways are:

  • How to align sales and marketing to create a cohesive "smarketing" team, aka moving from legacy sales to inbound.
  • How to provide sales visibility into marketing and lead activity to increase response time, speed up time to close, and see results quickly.
  • How to drive buyers who are ready to buy now to your website with dynamic content and turn them into hot leads.

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🎤 More about Aley Brown & Katie Lawrence

Topics: Inbound Speaks