In this 15-Minute Strategy podcast episode, we talk to Christopher Penn from trustinsights.ai about how to use predictive analytics as a sales and marketing strategy for 2020 and beyond.
Christopher talks to us about the importance of analytics.
Then he dives into how you can build predictive analytics for your business. We get nerdy with how you might build or purchase those analytics and what to do once you have them. If you are ready to take your business to the next level, this episode is the strategy for you.
About Christopher Penn
Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.
👉🏻 Sprocket Talk's Mission
At Sprocket Talk, our mission is to help you navigate the HubSpot tool. We will help you get 100% ROI across the Marketing Hub, the Sales Hub, the Service Hub and yes, even the HubSpot CMS. Our videos will educate AND entertain.