In this episode, we talk with Chris Zook from Impulse creative about the content overkill mode and what it means for your companies content strategy.
Christopher explains what content overkill is, why it is important and how to implement it for your website content strategy.
He also dives into the online page elements, tools to use for research, and a way to use overkill mode to supply exactly what your visitors want as well as learn about it in a way they love.
About Christopher Zook
Chris Zook is an inbound marketer with about a decade of experience in the digital marketing universe. Over his career, he’s written more than 120,000 ecommerce descriptions, 1,000 webpages (including blogs), and dozens of downloadable offers to help companies thrive. He’s used inbound methodology to help companies in the B2B, B2C, and B2G sectors, proving that there’s no sales process so complex that inbound marketing can’t help it.
Chris segues that experience with the needs of Impulse’s clients to advise on strategies, lead on tactics, and deliver top-notch results that drive client growth.
Outside of Impulse, Chris spends his time with his wife and son. He’s also a published author, beginner landlord, amateur electrician, avid reader, and local enthusiast for his Pennsylvania hometown.