In this interview, I talk with Kathleen Booth about her upcoming INBOUND 2019 talk. She shares the difference between a publisher and content marketing mentality.
She talks about how focusing on the user, loyalty, and habits can add rocket fuel to your business.
I have an epiphany about myself during this interview as well. This is on my list of must-see sessions.
Some key takeaways are:
- Learn the difference between content marketing and brand publishing
- Walk away with a step-by-step roadmap for driving massive traffic growth
- Learn the processes and strategies needed to build a scalable brand publishing model
🎤 More about Kathleen Booth
Vice President of Marketing