In this interview, I talk with Michael J. Barber about his Inbound 2019 talk on email marketing.
We talk about how this is a new Inbound session type called Deep Dives.
Michael J. Barber shares an email marketing tip that everyone needs to know as well as who should be in his room during the Inbound 2019 session.
Some key takeaways are:
- How brands can ensure their campaigns are making it to the Inbox
- Design and develop impactful email for B2B and B2C audiences
- Determine the right email metrics for your brand
🎤 More about Michael J. Barber
SVP, Chief Creative Officer