In this video, I’m going to explain exactly what personalized one-to-one sales videos are and why personalized one-to-one sales videos are important to your company.
Make sure you stick around to the very end because I’m going to share three ways that you can leverage personalized one-to-one sales videos at your company today!
So today's topic is personalized one-to-one sales videos.
What is Personalized One-to-One Video?
Personalized sales videos are video content which you create that are tailored to a specific person in the sales process.
You might include the person's name, company name, or messaging that is specific to them.
Why is Personalized One-to-One Video
Important for Your Company?
These videos aren’t new, but they’re gaining in popularity.
Marketing has used personalized videos over the years. Now we’re seeing sales teams pick up the baton and run with them.
They’re important because in this world of more one-on-one communication and less mass media selling, personalized videos for sales become a powerful connection tool.
Personalizing your communication along the buyer’s journey increases delight, helping close more deals.
And with solutions to help you create more personalized one-to-one sales videos available, it’s time to jump on the bandwagon!
How Can you use Personalized One-to-One Video
in Your Sales Strategy?
From initial messages to prospects all the way to proposal reviews and thank you's, you can personalize sales videos to really wow your audience.
Here are three ways your sales team can use personalized sales videos to make your prospects notice them.
Personalized One-to-One Video Use Their Name
Add a personal token like their first name. Vidyard is a video marketing tool that does this. Or if you’re creating a truly one-to-one video, use their name.
It blows people away when you simply take a minute to create a video with their name.
Personalized One-to-One Video for Hand-off's
Team introductions and meeting prep.
Whether you’re making a hand-off to someone else, introducing yourself or getting ready for a meeting, you can record a 30 second video as writing a few sentences.
Get into the habit of video first, and you’ll crank out these quick “hellos” all day long.
Imagine you’re a prospect with a sales meeting, and you get an email with a personalized sales video where the representative simply takes 30 seconds to introduce herself, remind you of the time and give you a heads up that the meeting is in Zoom with video.
BOOM - mind blown!
Personalized One-to-One Video for Special Occasions
Finally… how about using personalized one-to-one sales videos for fun moments like holidays or special occasions! Whether you’re celebrating summer or wishing your contacts a Happy New Year, you can add personalization to it to take your content to the next level.
Any way you can get your prospects to engage with your brand is a win - and video tees up that win!
Now that you know what personalized one-to-one sales videos are and why personalized one-to-one sales videos are important, make sure you are implementing them for your company’s success.
Make sure you're being happy and helpful, human along the way and let us know how you are using one-to-one videos at your company.