In this episode, we talk with Will Schultz about how most businesses look at YouTube wrong and how mindsets and strategies should change when trying to move the needle on video ROI.
Will shares the metrics that matter when it comes to the business search engine mindset of your YouTube videos.
Will also talks about the importance of one question, one viewer, one video answer, and how to satisfy the searcher and the YouTube search engine.
About Will Schultz
After graduating from the University of Minnesota, Will began his professional journey in an entrepreneurial way. He and his college roommate founded a media production company catered specifically to showcasing real estate, called Oneshot Media.
Although the business started out as a full-suite provider of real estate photos, videos, & 3D Tours, their main offering began to evolve into creating large video campaigns for big-name real estate clients to begin to nurture their online reputations with consistent social media/YouTube content.
Since building himself out of Oneshot Media, Will now works as a Video Sales & Marketing Consultant for IMPACT. His role is to work with our clients to hire and train an in-house videography team. He meets with his clients on a weekly basis to advise the sales & marketing departments on how to leverage a video department focused specifically on creating inbound content.
👉🏻 Sprocket Talk's Mission
At Sprocket Talk, our mission is to help you navigate the HubSpot tool. We will help you get 100% ROI across the Marketing Hub, the Sales Hub, the Service Hub and yes, even the HubSpot CMS. Our videos will educate AND entertain.