In this episode, we talk with Zach Basner from Impact Brand & Design about personalized sales videos and the 80% video for your business and sales communication strategy.
Zach shares his thoughts on being helpful and human in your videos. He talks about technology as well as his thoughts on who should be in front of the camera and what they should be trying to achieve by being in these styles of videos.
About Zach Basner
As IMPACT’s Director of Video Training and Strategy, Zach Basner trains the sales and marketing teams of clients around the world. As a result, Zach has trained more than 70 videographers, and directed and reviewed hundreds of hours of video. Many of his clients have quickly become the most dominant media companies in their industry.
Zach is also a highly sought-after speaker and consultant. He has a singular talent for inspiring audiences (both large and small), while teaching them how to create high-quality video content in-house and eliminate the learning curve.
👉🏻 Sprocket Talk's Mission
At Sprocket Talk, our mission is to help you navigate the HubSpot tool. We will help you get 100% ROI across the Marketing Hub, the Sales Hub, the Service Hub and yes, even the HubSpot CMS. Our videos will educate AND entertain.