George Thomas 0:05
Are you a HubSpot user looking to stay up to date with HubSpot, inbound and all the information that will make your job easier and help you and your company grow better? Each week the spot brings you the HubSpot education, ideas and tools that you need to maximize your success. Make Work just a little bit easier. And of course, brighten your day along the way. Listen in as Julie tuck, Max and George share their authentic entertaining and valuable conversations with the people who really matter. That's right you, ladies and gentlemen, let's give it up for your HubSpot journey. Heroes. Welcome to this week's episode of the spot. Ready spot go. And that's right, we're gonna talk about inbound 2020. And if we have energy, maybe we do have energy, I don't know. But we're still here on a Friday recording this episode eight guys guys, guess what we made it? We made it past the dreaded seven episodes that most podcasts die if they don't make it to that number. So first of all, we're going to talk about inbound. And Doug, Doug, let's talk about the thriller or virtual Thrilla in Manila. And the fact that it was a tie between outbound and inbound, what are your thoughts, my friend? Well, first off,
Doug Davidoff 1:21
anybody that missed that, Miss that date you You definitely definitely miss something. What was it 186 to 186? At the end, I think we had I think we were over 1100 people that were watching it. Yeah, at some point. Yeah. Yeah. I mean, it was it was a tremendous amount of fun. And I, I knew when you and I were going to go at it, we were definitely going to bring the entertainment factor, what what I thought was, I think two things were special about it. And I would encourage anyone that hasn't seen it. Um, if you were registered, watching on demand, I think they had a digital pass. So that, you know, even if you weren't registered, you can you can watch, you know, a, like the feedback that I got. And I know, you know what I'm talking about George, because you saw most of it to the feedback that I got around, like the takeaways and and how valuable that was that, you know, that was, you know, super special. But but but I think in in that process of entertainment, we did bring, you know, some really good content. And more importantly, I think what we did was we modeled it, like we you know, we were both playing the game of what we were talking about. So, you know, it wasn't you know, someone just speaking and saying, here's how you do inbound, here's how you do outbound, you really got to see how inbound and outbound really bring the same thing. You know, they really come together and, and reinforce each other. So yeah, it was a tremendous amount of fun. And I thought it was super valuable.
George Thomas 2:45
Yeah, I enjoyed it. I'll tell you it was difficult for me to do the session knowing that at the end of the day, I actually do enjoy both, like I understood as you understood that, for most companies, it is a matter of a mix between inbound and outbound, but happen to like swing clear over to the left or clear over to the right for that 30 minute entertaining, exciting educational piece. was amazing. I agree with you, Doug. People should go get the digital pass or go watch it. One of my favorite comments, and then we're going to get off of this was Stephanie by okie said, I finally feel like I'm at inbound.
Doug Davidoff 3:25
Like right there.
George Thomas 3:25
Right, right. Right. Right. So that was good. That was good.
Doug Davidoff 3:29
So yeah, I was gonna say something here real quickly. I'm sorry. Cuz I, you know, I had to remember that we were there for entertainment. Because I did college debate, I actually, you know, had a lot of fun, won some awards, doing college debate. And I've always said, having done college debate, it's one of the, it's probably the highest ROI. In my college of anything that I did in college that in typing class in high school, are the two highest ROI experiences I had in schooling. And the reason is, you learn how to argue for absolutely, totally, and completely and you learn how to argue against, you learn how to embrace an argument that you may disagree with. Right and, and, and to support an argument that you disagree with. So it really opens you up to hear more. You know, one of the things that I do with my team is, you know, especially somebody who's really all for something, I go, that's awesome. Now, I want you to come back next week, and I want you to make the case while this is a bad idea. And when I feel like you can make the case just as well did it you know, as you're making that it's a great idea. And then if you still think it's a great idea, we're ready to rock we're all in. Right. So I think it's you know, I think it's a great way to be able to play that game.
George Thomas 4:41
Yeah, it's interesting. I almost as you're talking, Julie, and then I'm gonna shut up and let you talk for a while because Doug and I have been like hogging the episode so far. As I listened to you talk, it's funny because my mind was like, oh, debate and improv two things that modern marketers and sales reps Should probably pay attention to that they may not be Julie, what are your thoughts?
Juli Durante 5:03
Um, you know, I thought it was a great session, it was really good energy. Um, you guys definitely both brought it. I could. Um, so as the debate was going on, I was talking to Jackie on the impulse creative team. She's our growth strategist. And she was like, she said something about just your approach dog. And I said, Oh, well, you know, he did college debate so I can see that right. And that idea of being able to argue both sides, I actually don't think I would have been able to participate in a debate like that at all because I am, too. I'm, like, go, like practical and boring, then like, No, well, you need to do both. It's all the answers both the answer at the end of debate, the debate is both both have valid use cases, there's a time and a place for everything, or most things. And the end, I just debated myself, and that would be very boring to watch. So kudos to both of you for being able to step outside of that thought process, and really embrace you know, taking a side when, in reality, you see the totality of both sides.
George Thomas 6:07
Yeah, it was fun. I don't know if I want to ever do it again. But it was fun. It's definitely weird. Having multiple people on a stage digital, virtual whatever, versus kind of having your thing and rolling with it, but it was definitely
Doug Davidoff 6:19
fun. I thought we were gonna take like, you know, the Lincoln Douglas debates we were gonna do the Thomas Davidoff debates and I mean, with Remington having that shirt, did you notice beforehand, like he had it like off on the side he, he said, Hey, I'm gonna change my shirt because he was wearing an inbound shirt. And I protested, I said, Wait a second, you're supposed to be the referee here, you can't, you can't have bias before we start, he goes, I'm gonna, I'll be right back, I'm gonna change my shirt. And like 30 seconds later, he's, you know, start on my device or something.
George Thomas 6:48
And he was, it was, I was trying to figure out the entire time if he was crocket or Tubbs. But either way, either way, I love that shirt was that shirt actually probably stole the show, most people are probably paying attention the shirt, not the debate. So let's dive into this. Let's talk about I want to break down inbound a little bit. And, Julie, I'm going to start with you. What What did you love? So we're going to go a bunch of different directions as we as we do this, but what did you love about the digital experience or digital event,
Juli Durante 7:21
the first thing I loved was actually attending, a, um, because, like we've discussed, I have not frequently been able to actually go to sessions. So I like that my expectations were exceeded by the digital experience, going into things not having like seeing the platform, etc. My expectation was I was about to get a whole bunch of zoom links, right? Like, I'm going to register for a session, it's going to like do something on my calendar, and there's gonna be a zoom link, and I'm going to join and like, that's what my life is going to be for the next few days. So that there was a platform with the videos integrated and all of those things was beyond what I thought would happen. And I think some of the components of the platform were better than the in person app experience. So there's always been this way in the app to connect with people at the event, right? There's been a directory of attendees and things like that. This was the first year I got any type of direct message. I like that quite a lot. And I think, you know, if I were gonna like pick on something, I would have liked more options for my avatar.
George Thomas 8:23
Oh, wait, wait, we'll get there. We'll get there. We'll get to that question. So Doug, what did see cat out the bag people, but I'm sure Julie has something else you can poke at Doug. What? What did you Yeah, right? What did you love about the digital experience?
Doug Davidoff 8:43
Well, it's the first time I've ever made a presentation at inbound, that I got to bed at a reasonable hour and in a reasonable condition. So that was both good and bizarre. I think that there was more social interaction, in a sense of like, what was going on on Twitter, on the engagements and conversations Twitter and LinkedIn. And I think, you know, because people were there, if you had a good session, you you, you could stimulate that, you know, that engagement. And you had that back and forth going on. So like, my, my back and forth actually happened less on the digital platform, that it was there, but I can't remember the last time that I was actually exhausted by going through and the back and forth of the comments. I actually I did not know. And I mean, George, I'm sure you did. But I did not know that Twitter has a notification. When you get like a certain number of, you know, ads or some ever it's like, you're getting an awful lot of this would you like to add filters. And so I like to I took a screenshot to say hey, one time I had enough going on on Twitter that that it thought I needed I needed to filter it. I've been tweeted obviously you know when you do the presentations, but you don't remember it. I'll look at him posts to get a feel of what was said. But it was more broadcast. Even the people that were tweeting like, their tweets were more broadcasting. This was more like you had people going back and forth on Twitter, like they were going back and forth on chat. Actually, not you making me think of this, because I didn't have the experience as much in a session where I presented what was really cool with the, with having Remington moderate Oz, was you're able to see the chat that was going on, you're kind of getting, you know how when you speak, you get a feel for what people are thinking, like all those thought bubbles, you actually got to see what those thought bubbles work. And so that was really cool. It actually did bring much more of a, there's a lot more vitality to it. Like when I went into my q&a, for my other presentation, I actually found that the chat conversation led to stronger answers, if you will, than the actual, you know, direct questions that were being. So be glad that everyone should have a chat. If we go live again, we should have a chat. And there should be some board that the speaker and everyone can see. And that could drive. Really more interactivity in the presentation.
Juli Durante 11:07
Doug, it was much easier this year to extend the experience, right? Like, I'm at my computer, it's easy for me to pop into the Facebook group. And this this happened during your debate by Joseph Brando popped in he had a screenshot and your quote about bacon, George. And there's like a little lively discussion there. That's still happening. And I don't know if that would really happen as much in previous years. We weren't consuming the information in any setting, right? Where I could just like, it had to be multiscreen.
Doug Davidoff 11:38
Georgia go anywhere, man. They can he does. He does visual. I mean, that's a it's like, cuz you don't hear anything after you say bacon.
George Thomas 11:45
Yeah, that's funny. So here's the thing for me, I have some funny things that I loved. But really the big thing, because I wanted to kind of really, like why why did this work? Because Because by the way, this this had full potential to like be a train wreck, like an absolute two day train wreck. But why did I end up loving this experience so much. And I think I keep coming back to the word innovation, the way that the inbound team actually stopped and then change the type of content they were going to deliver and change the way in which they were going to deliver the content all the way down to sending speakers backdrops. So there could be a consistent look feel from a digital experience to it's going to be 30 minutes of pre recorded and 30 minutes of q&a, which allowed the speaker to watch the chat pane and actually get a feel and go in the right directions and understand the q&a. You know, down to in in app, you could actually do a video call. And not a lot of people figured this out. But you could you could message somebody and do a video call in app, you could do a hearts in app, there was the the motion, you know, making it almost feel a little bit like virtual reality or whatever of the audience and the way that your cursor moved, or there was just innovation and the attention to detail that happened from a presenter, content platform standpoint, that was I just loved it. The other thing I loved is that I didn't have to stand in line for the bathroom that I loved that it was like five steps bathroom back in, right. And I love this too, when there were technical issues happening. I didn't have to walk down to another room and fight somebody to swipe my ticket. I just went and started watching something else. And then I'm like, oh, let me go back and see if the tech issues are taken care of and rock the original session. So there's a flexibility in innovation, right?
Unknown Speaker 13:51
Juli Durante 13:52
the bathroom, George like we got a one bath rental here. So sometimes there's a line. Okay.
Doug Davidoff 13:59
And by the way, I'm just to call kudos to the team that put that together. And to the team that was on call behind the scenes. I mean, just absolute total rationals I can't you know, they you know, they deserve a tremendous amount of credit.
George Thomas 14:16
Yeah, I would give them a big raving round of applause when there was tech issues. they handled it. So So with that said, we poured out the love. What do you think that they could have done better? Like, did you see any chinks in the armor if you
Doug Davidoff 14:31
will? So Julie, what did you what what other than the avatar, which I do agree with? I mean, we had the round hat but there I Houser know ballcap what was up with that?
Juli Durante 14:40
Right? And like, maybe the more hairstyles or like maybe some of us would want to wear a muscle tank sometimes just saying, just saying, um, it's, you know, an option for some of us.
George Thomas 14:50
Hey, hey, here, let me throw this in. If we're gonna talk about the avatar, I mean, I know I've lost weight, but I haven't lost that much weight, like I wanted to kind of plump the guy up a little bit, and I couldn't even Do that. So
Juli Durante 15:00
I think one of the things that I struggled with, and this is probably a me problem and a virtual problem more so even than it is like a platform or inbound problem. But um, I had a very hard time transitioning into conference mode from my work day. So like Monday with a full packed, regular work day, Tuesday was like, and now you're at a conference. And then Thursday was like, and now you're at a conference or Wednesday was like, and now you're at a conference. And then Thursday was supposed to be a full workday. I felt like it took me at least half the day Thursday to transition into Nope, these are still the wrong days, half the day Tuesday to transition into the conference. And then by midday Wednesday, I needed to start trying to transitioning myself out. Because on Thursday, I had like seven hours of meetings because I moved things for Tuesday and Wednesday. That was challenging. I had said earlier today, like part of me almost wishes inbound had been like a thursday friday situation. So that I could have stopped my week and resumed my week, about always starts on a Tuesday, so I get it. Um, but that was challenging for me. And that's great on anything, or anyone. And then I know that kind of the, it seemed like the meetups were really challenging for people and they weren't working quite the way folks anticipated. And that was something that they were really trying to innovate and often during virtual inbound so in the future, you know, for future virtual passes and things like that, it will be interesting to see how that concept evolves. Because networking is a really strong piece of the puzzle. And it seemed like that networking or conversations piece was happening outside of the platform. So how, how do we make that happen? Or work within the platform? Or should it? Is that the the basket to put your eggs in? Or is it Hey, if you want to tweet about this session, use the hashtag this. Right? Or, you know, discuss it. Here's the thread on our Facebook group, whatever that looks like. Maybe it's just a different solution for for networking.
George Thomas 16:58
I will let you go here in a second. Doug. I love the fact of Thursday, Friday. And let us go into the weekend. Because much like and we've talked about this, I'll call it the green room. Julie. We talked about how usually have a drive, right? Or I usually have a flight to like go and I'm prepping up. Or I'm decompressing and like for two days and my wife was like, Oh, yeah, your dad's in Boston. Like even telling our friends. You know, George won't make it to Taco Tuesday. He's in Boston. And they're literally texting, like we drove past his window was open. We saw him like, know, mentally. He's in Boston. And so I agree with you Like, if by holy hope not. Next year, this is like still a thing. I hope it's a Thursday, Friday, not a Tuesday, Wednesday. Doug, what's your
Doug Davidoff 17:50
next year? Well, next year is not Thursday, Friday, because they've already set the date. It's September 7 10th. So that, and right now they only have a digital pass that they're selling the issue on Thursday, Friday, why that won't happen is because there is a world outside of America. And so Thursday, Friday would actually be in many ways Friday, Saturday for so that, you know, but but I hear it. You know, I you know on that too. When you go to the conference, you're able to very clearly communicate to your clients and to staff and everybody, hey, we're out. We're fully embedded, and people get that they're like, okay, when you let them know about that, you know, two weeks out, like, Oh, you know, that'd be great, that'd be great. But they still know that you're there, right. And so, um, so I'm going to hit on a couple things that I didn't like. And then I'm going to share a couple of ideas was one thing I didn't like, one thing that I missed, and then I'll share an improvement idea. And if we have time, I'll show you what the weirdest thing about doing a presentation at inbound is versus doing it live, which was different than the debate because our debate was totally live. So what I did not like is I did not like the experience in the session on because it made it it's already hard. When when you're on your computer, you've got all your other screens, I'm a three screen person. And I understand that they were trying to give their sponsors some love and they're trying to find ways to you know, to justify sponsorship, but when you're in that room and the video was the third most important thing there or the fourth most important thing you had the ad running on on one side going on and on and on it you could help you had like the people that were constantly moving, it took up a lot of the real estate you have the chat going on. right and up in that corner was the video now you could pop it out. But if you popped it out, then you either had to move in so you would you would inevitably move it or you know like when I when a couple times. I just went ahead and try to make it as big as I could make it to block out as much of the other stuff but I'm still you know, it was still a very weird piece. And so I'm going to say it was like the one thing that was amazing. It was like interruption interruption interruption coming at me in those, you know, in that session, what was going on, I think that that was perfect. For the intro, I expected when I first saw that, that what would happen is once it went live, that video would then fill the space on. And if you look at a lot of places where and I think the production team did a great job of having, because we sent them our video and our slides, they got them as two different, you know, they took them as two different tracks. And so, you know, they mix that in well, but they could have used that more screen to create a, you know, a better experience in terms of in terms of what was going on. So I think, I think some of that to make it more immersive would have been, you know, that was the piece that I did not like. And again, I want to emphasize, I mean, the fact that they built what they built in the time that they built it and it worked. Like I still am shocked by that. And I'm Uh huh. All of but that was Yeah.
Juli Durante 20:59
Yeah, I got stuck with the video to Doug on because the videos didn't autoplay. So my expectation as a user was I would click into the session. And when it was time for the session to start, the video would play. And I missed the first 235 10 minutes of sessions a few times because I would hop in like three minutes early. And then like check my email, and then all of a sudden it was 10 minutes later, and I miss something. And I'm a person who has a very hard time coming in the middle and understanding what's going on. So that's like a small
Doug Davidoff 21:33
tweak. Then the second thing that I missed, and I thought the spotlight with Christopher, Dharmesh, and Brian was really good. Their keynote every year is is a thinking keynote, you've got. I mean, first of all, I missed there were there were no pictures of Brian driving with Romeo. And Brian always has something that he realized while he was driving somewhere with Romeo but but you know, that that, you know, the narrative that Brian tells that opens it up. You know, again, there is definitely some coolness in terms of how you got to see a little bit of that casual nature and you know, the back and forth. I would have liked to have had their keynotes as well, because by the way, Darren Nash's keynote is the highlight of my year, every year, because I'm always going, what is he going to do last year, he talked about, you know, hit him and his son and, and dunk your head, like we still like we still use that when someone's doing something they're uncomfortable with, we say dunk your head, your head once, like, you know, where does that come from? I mean, we're still talking about aligning vectors, on his his conversation about diversity that you know those things. So I really, really miss them. Here's my idea to make it better. And it relies on some level of commitment on the part of people but I don't, especially after having gone through this. Now, I actually don't think it's even as needed for that. I love the idea that we set in our videos in advance, and we had to and so I would make videos available before the conference starts to conference attendees, you could watch videos, you could begin to familiarize yourself with what's there, what's going on, you could then go to q&a, from the people who were doing those videos. And like, I'm really good at hearing something and immediately having a question. I know a lot of people, they really need to kind of think on it, and they need to absorb it. And and I think, you know, I think what would be really cool, I actually think it would be cool for live conferences, is have speakers record, you know, maybe a 15 or 20 minute video that has value and not, you know, not promoting their session. So you can begin kind of that conference experience before the conference, really begin to familiarize yourself because there's, you know, sometimes you feel like you're playing roulette when you're choosing your sessions. Right. And, you know, being able to see that your towards you do your your 15 minute talks is, you know, helps with that, I think that would be a place to really take advantage of the fact that we are virtual, and we can bring some asynchronous components to it. So that's what I that was what I didn't like, what I missed, and what I think could make the next one better. Yeah,
George Thomas 24:18
I love those. And and it's interesting, because I do love the idea of this tease, right? And that is exactly what inbound speaks tries to do. But we can only get so many interviews in in a certain amount of time from when they released the speakers to when actually inbound happens. But I'll tell you, for me, there was one thing that I thought they could have done better. And I'll keep this succinct and that is the whole q&a scenario. Meaning I went to a lot of sessions where at the end of their recording, they were supposed to answer questions and the questions were being up voted, but multiple speakers this is why no it was a major problem. multiple speakers forgot the number one rule of being a professional speaker Andy Yes. And, and they made a big deal about the QA disappearing, bouncing not being able to read the questions. And so what should have happened is the QA should have been being able to happen the entire time the pre recording was happening. But as soon as they went to answer the questions that upvoting should have been turned off, and the question should have stayed exactly where they are, so the speaker could have rolled down through those Q and A's, I understand what you're probably gonna say, cuz it's, by the way, if you're not watching this, you should be watching this because we get these cues from each other, is Doug just said, Well, I'm good at getting questions immediately. But, you know, I might need to marinate on it. And I know some questions will breed other questions, but you have to ask yourself, like, is that more important? Or the speaker being able to actually answer the question? So my Watson thought I was gonna
Doug Davidoff 25:51
say, Oh, yeah, I thought I was gonna say,
George Thomas 25:53
Okay, so my suggestion is, next year, the QA needs a little bit of help. That's the only thing that really like, I didn't have an issue, I figured out the videos, I figured out some things inside the platform, I figured out how I wanted to set my you know, desktop up to be able to do like Twitter and all the other thing like I was, I was in the zone, other than like that friction bouncing point of speakers. And maybe it's just because I'm a speaker, speaker, but I was like,
Doug Davidoff 26:22
come on, what are you doing, they think they fix that from day one to day two. So day one, they were having an auto, so it was auto setting. And that's why I kept jumping. Day two, they fixed that. So it was it wasn't happening, you as the speaker could reorder it if you wanted to see upvotes and change, and you could scroll up and down. But that whole bouncing, so they did go in and fix it on both chat. Because although you had the same problem on chat, you could not follow a chat, because he kept every time someone added the next chat, it would take you down to the bottom and you're like, wait, I was trying to figure out what people were. And again, day two, they fix that, you know, again, it, you know, it's also like, you know, the first session, they had some tech problems. It's why every city on the planet, whenever they have any type of work done before the season starts, they do what's called the big flush, right? They go into every you know, every single toilet and urinal gets flushed at precisely the same time, because you can QA test something like that all you want. But when 10,000 people show up to play, there ain't you know, you haven't tested anything, right? And so that, you know, so by the way, I was super impressed. Because I remember thinking, how am I going to answer a question when you like, literally can't read anything. But by day two, it was Yeah.
Unknown Speaker 27:37
And it says, Good gradually.
Juli Durante 27:40
I've seen the inbound team is fantastic. I have been a sponsor at inbound before in person at the BCC. And they are always super helpful, super flexible, adaptable, friendly, understanding empathetic, like all of those good, like customer service, things that you want to see and hear. You know, they've they really taken it to heart and they make it a very good experience. On on both sides. They care. They care so much.
George Thomas 28:10
Yeah. So we're running up against our time, I want to ask two other questions, we're going to try to keep these questions as distinct as possible. So Doug, you alluded to the fact that people can get the digital pass, there's this content they can watch. What was your favorite session that you would say to anybody who either already has a pass or can get a pass that they should definitely go and watch? No question. No, oh, my gosh. And
Unknown Speaker 28:35
I almost prefaced,
George Thomas 28:36
I almost prefaced other than us. So other than us, what would your favorite session
Doug Davidoff 28:43
so I don't I don't get to say the the revenue revenue operation session.
Unknown Speaker 28:50
I remember he was the
George Thomas 28:51
guy battling for outbound. So I'm just saying he was the guy battling for outbound. And here he goes.
Doug Davidoff 28:56
So I I saw john Dix his session on on how on how HubSpot build a system admin dollar company on HubSpot. It actually was totally not what I expected it and don't watch it because you're looking for like a detailed, you know, you do this, you do this, you do this, but but talking about what the experience like it, you know, what the experience of building a tech stack and managing a tech stack involving people and those considerations to really understand where business process and tech, you know where they have to be orchestrated? I thought it was it was a fascinating perspective that you gave
George Thomas 29:42
Julie, what was your favorite session that you think everybody should go check out?
Juli Durante 29:46
There's this really cool wrap up session on eliminating friction. So Doug, you are on my rewatch list. Because I did come in I actually your session was one of the ones I hopped in late to because it didn't autoplay, I was There, I was ready and then 10 minutes later missed the top. But you know, always good stuff good perspective. Not necessarily. What I appreciate about your position in this Iran world is that you're not always like rah rah inbound. And as like the boring product, pragmatic, practical person I am I like that. Um, so definitely worth a listen. There's also a session about like doing better virtual presentations. That Jackie from our team, and I just like lost our minds over because that's some cool like Google Sites acts and things like that. So definitely recommend if you want to start not super heavy marketing content, but something really practical and tactical to use in your life. Oh, I've never felt older than when I got excited about Google Slides features.
George Thomas 30:49
It's funny because I saw that conversation in our company slack. And I was like, look at these hashtag nerds like they are. They're freaking out over Google Slides right now.
Juli Durante 31:01
I'm a level one nerd, like, give me five presentations. We're still talking about it. Right. And that's the thing. We're still talking about these things. And that's how you know sessions really great. And I'm really excited to rewatch this year. And to figure out how I can speed up some of the speaking cadences for some of the sessions I rewatch.
Doug Davidoff 31:20
Yeah, that's my debate slide deck or no slide deck. I'm going to take the slide deck side. You should
Juli Durante 31:26
I'm going to take the no slide deck side. Oh,
George Thomas 31:28
yeah, you should
Juli Durante 31:30
slide decks wrong.
George Thomas 31:31
All right. So my favorite session I actually have to I liked how to build a kick ass lead nurturing process in HubSpot by Emily. She's one of the HubSpot trainers. Definitely check that out one. But then also, if you're trying to build any type of educational content resource, whatever scenario, Christina Dolce from HubSpot Academy did a bang up job on kind of telling the story of where they started, what they've gone through what you should have in place, things that they've done wrong and right, it was just a really good session. So we're almost out of time. Last question. Actually, I'm going to put this in a two part question. And we can answer it as quickly as as you want. One is, what did you miss most about being in Boston? And two, is what's your biggest takeaway from the event? So what do you miss about Boston? What's your biggest takeaway from the event? Doug, go for it.
Doug Davidoff 32:25
What I miss about being in Boston, I'm sitting in the lobby of the Westin being actually sitting in the lobby of the Western the second night, which typically clubbing down night, when you're exhausted, and people just start coming through, you know, now you inevitably see Brian, you're just hanging out and everyone's exhausted. And it's like, it's just, it's just real people in your community. And that, that that's what I you know, there's no question. That's what I missed the most. Um, what was my big takeaway? You know, the, the big kicker that I gave to the, to the entire team, I put this on Twitter was, and it's in a small way, they created community for a little bit more than a day and you are reminded that yet, it is absolutely crazy out there. And in more ways than just the pandemic. But you're not alone. There, you know, there's, there's a group, there's a community. And you know, there's a lot of love, all around. And it's, especially with what's going on, it's easy to forget that, and that was my biggest segue. Um,
Juli Durante 33:36
well, I missed just being in Boston, Boston, the cool city all the time. I also missed, you know, I've been working virtually remotely for a very long time. And inbound is always the time to see team members and clients and get face time and be physically together with these people. I don't see but love dearly. So I missed that quite a lot. And I think my biggest takeaway is now more than ever, inbound is about so much more than getting.
George Thomas 34:05
Yeah, absolutely. So I will agree with you. I missed the people like the elbows, the hallways, I mean, we had a little bit of that digitally, but, but it's just it's a, it's a thing for me that since 2012, like, I just love the people. Speaking of that, though, there were 65,000 plus virtual attendees. And I have to say, I'm super curious when I'll use the word when it goes back to being a Boston, what mammoth type of leap we'll go from last year with 24,000 attendees this year 65,000 plus virtual attendees. What happens when we go back and so many people have got the taste of inbound, that they now want to go to the physical event. That's, that's For me very interesting, I alluded to my big takeaway at the beginning of this. And it's about innovation and flexibility. If you're willing to innovate and willing to be flexible, you can achieve magical things. And I truly feel like the inbound team achieved something that is magical versus what could have been a train wreck. And I give them a big round of applause. And kudos to the fact that we now have a great event under our belt, and a great platform filled with content that our teams and ourselves can continue to educate for the rest of the year. That to me is absolutely amazing. Any final last words to our audience as we send them back to their regularly scheduled day?
Doug Davidoff 35:45
Are you thinking about this? The greatest thing about this this event? Is all these conversations afterwards? You were we talked about what you missed here, this conversation, you didn't miss anything, because you can get that digital pass, and you can watch it all. And and I think the biggest change they need to make when we go back to the line I think I should have done this before, is I think every session needs to be recorded. I think it will because it's going to be online and virtual together. But I think everything needs to be recorded that record, like you've got exactly what you said, the takeaway is, go watch this stuff, because there's really good stuff there. And you don't want to miss
George Thomas 36:23
go watch it all, and we'll be waiting for you in the next episode.
About the Expert
The Spot Hosts
Juli Durante is an always-curious marketer interested in the big picture of marketing and sales to help companies drive big revenue. A HubSpot user since 2011, Juli’s deep understanding of inbound marketing campaigns furthers Impulse Creative’s mission of helping businesses grow better.
Doug is the founder and CEO of Imagine Business Development. He’s directly advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion.
For more than 20 years, Doug has been advising small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s worked, firsthand, with more than 1,500 companies (and seen their financial statements), so he knows the difference between what works, and what sounds good and doesn’t work.
Max Cohen started at HubSpot in 2015 as an Implementation Specialist on the Customer Onboarding team after four years on Apple's Business Team. He joined HubSpot's Learning and Development team as a Product Trainer in 2018 and is currently a Facilitator for HubSpot Foundations, which is HubSpot's new hire onboarding program. When he's not coaching new HubSpotters on the HubSpot product and the Inbound Methodology, he coaches New England Infamous, a competitive paintball team. You can learn more about Max and find ways to connect with him by going to maxjacobcohen.com.
George B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual, and Content Marketing.
George utilizes his love of teaching and learning to help companies find their way to growth via workshops, speaking engagements, business audits, and of course, Sprocket Talk.
George Thomas 0:05