What Is Marketing Automation

In this article I’m going to explain exactly what Marketing Automation is and why marketing automation is important to your company.

Make sure you stick around to the very end because I’m going to share four ways that you can use marketing automation at your company today!

Basically marketing automation covers any software that has the goal of automating marketing actions.

Seems simple.

Marketing departments everywhere want to automate repetitive tasks.

With marketing automation platforms, businesses can target customers with automated messages across email, web, social, and text. 

Why is Marketing Automation Important for Your Company?

Automation in any capacity allows humans to be more efficient. When we can automate repetitive tasks, we get to put machines to work and free to do more.

In marketing, scheduling emails, setting workflows to handle messages, using artificial intelligence - or A-I - to get more done means we get to find better ways to market.

Marketing automation platforms allow your business to use humans better and make better marketing!

How Can You Use Marketing Automation for Your Company?

In short, you can use marketing automation to increase efficiency, make better marketing and drive more revenue. 

This is the part you stuck around for.

Are you ready for the black belt marketing ninja tasty extras? 

Here are three ways you can use marketing automation to impact your business.

Increase Customer Lifetime Value with Marketing Automation

Increase customer lifetime value - automate communications to stay top of mind with your customers, add personalization and do it all with fewer people - increasing the value while lowering the cost.

If that doesn’t increase C-L-T-V I don’t know what does! That’s definitely better marketing and more revenue!

Reducing Admin Costs with Marketing Automation

Increase efficiency by reducing admin costs – From automatically sending late-payment reminders to consulting clients who are late on paying an invoice, to automatically setting up reporting & project planning accounts when a client accepts a proposal, use automation software to reduce the amount of repetitive admin work.

Use Marketing Automation to Improve Brand Engagement

Finally, put marketing automation software to work for your brand and improve engagement.

Whether you’re upping open rates, getting a higher click-through-rate or simply getting prospects to reply and schedule a chat, marketing automation makes it easier to analyze your efforts and double down on what works. 

Improve Sales & Marketing Relationships with Marketing Automation

Did you know that marketing automation can improve the relationship between sales and marketing? It’s true! 

Sales professionals are finding out how much more rewarding it is to work with warm qualified leads as opposed to cold calling from low quality purchased lists.

Also, they’re getting less pushback on pricing because the leads are of higher quality.

This means, they’re getting better leads from marketing and closing them at higher rates in companies that use marketing automation services and platforms.


Now that you know what marketing automation is and why marketing automation is important, make sure you are implementing it for your company’s success.

Make sure you're being happy and helpful, human along the way and let us know how you are using marketing automation in the comments below.

About the Expert

George B. Thomas

George B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual, and Content Marketing.

George utilizes his love of teaching and learning to help companies find their way to growth via workshops, speaking engagements, business audits, and of course, Sprocket Talk.