Nancy Riley: Five Integrations To Help You Grow Through Anything

Are you looking for new HubSpot integrations that can help you grow through anything? Well, in this Inbound Speaks interview, we talk with Nancy Riley from HubSpot about her INBOUND 2020 session. In her INBOUND session, she will be sharing five integrations that could be a great fit to help your company grow!

Five Integrations to Help You Grow Better Through Anything

Remote is the new normal. More than ever before, we must collaborate with our teams and connect with our customers and communities from a distance. Great news - HubSpot's ecosystem features apps and integrations that will help you not just survive but thrive in these changing times. Join this session to learn about on-point integrations that will supercharge distributed teams and enable deep connections with customers and prospects. And we're not talking about the usual suspects of virtual meetings and team collaboration, we're going beyond the obvious with five hot areas for you to explore.

Audio

About the Expert

Nancy Riley

Nancy Riley is the General Manager and VP of Product for HubSpot's Ecosystem Product Group. Nancy’s mission is to connect organizations to the products and services that will help them grow better with HubSpot, through an ecosystem that empowers developers to build, launch, and grow their offerings. She has been featured as a speaker at INBOUND, HubSpot Partner Days, Spec by Slack, and numerous other events. Prior to joining HubSpot, she was a product leader at EnerNOC and Sun Microsystems/Oracle. With an engineering background and experience across multiple industries and disciplines, she brings a systems thinking approach and a passion for solving customer problems with great products. Nancy holds a bachelor's degree in engineering and a master's in engineering and management, both from MIT.

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Full Transcript

George Thomas
Hey, inbound attendees Rocketeers, it's your boy George B Thomas back with another inbound speaks where we talked about inbound speakers about what they're speaking about anyway, that always gets meta, but I love saying it each and every time because who knows it might become a thing when it comes to these interviews, but today, I'm super excited because I am speaking with Nancy Riley, which I spoke to last year to super amazing, super informational, great person. So I know you're gonna enjoy this, but let's go ahead and hit that bumper and then get into the good stuff. All right, Nancy. So you are on the show. Go ahead and talk to the sprocket tears, the inbound attendees, the viewers, the listeners, I'll give them a little bit about who you are and kind of what makes you tick. Sure. So I am the GM and VP of product for our ecosystem product group. So my team worries about API's integrations, the marketplace developer tools and all that stuff that connects other technologies in HubSpot is nice. So inbound you get to talk about. And I believe the title is five integrations to help you grow better through anything. There's a lot in that title. By the way, first of all growing better is amazing. And through anything, it's sometimes difficult. Just saying, gonna throw that out for people, you can take that how you want. But let's do this. Let's just go into because we don't want to give away the whole form. What's one integration that maybe you want to talk about that maybe most people who are thinking about using HubSpot or are using HubSpot might not be thinking about?

Nancy Riley
Yeah, so um, yeah, and growing through anything like 2020 is just so 2020 I think we're all could admit we're not exactly living our best lives. And a piece of that is being remote remote from your teams and remote from your customers. So I mean, I could talk about zoom and slack and all the cool collaboration and video conferencing tools you're using, but I'm not. I'm going to talk about some more things you might not have been heard of that can really help you change the game in this remote world. So hard to pick just one, I have a couple of jump out, but I'm going to mention switch it, which is a really cool like very point solution. So they do digital business cards. So they let you create business cards, they're super inbounding. You can include video, you can include content, and you can exchange those things without touching other people. So I think that's a really cool nod to virtual events and the ways that we make connections being very different in today's world.

George Thomas
Yeah, I love that because like all the events are virtual events at this point and for who knows how long now you said something in that last piece that I want you to dig a little bit deeper, you said in an inbound the way so maybe explain what you meant by that when you're when you're talking about this like virtual thing you don't have to touch historically what maybe that thing usually meant in a non digital world and why you call it inbound D.

Nancy Riley
Yeah. So I think that, you know, even regardless of the changes that have happened to how we're all doing our jobs, we want to connect with customers with prospects with potential partners in a very genuine way. And we want to connect with them in the way that they want to interact want to add value to them before we're looking for them to perhaps you know, buy our product or work with us or whatever. So that ability to write on your business card already be giving them something, whether it's a little video to help them understand what it is that your business does, or some content that they can download. It's kind of gets at the heart of inbound marketing, where you're putting something out there and establishing a relationship before you're trying to kind of move to the next phase.

George Thomas
Yeah, and I want to preface that because here's the fun thing about virtual events, and especially inbound 2020 is, and by the way, on another show that we do call the spot we literally in our show notes have a tweet of like inbound being free and how many more people can come to the event. So a they need to know about what inbound means that slang the term. But then a question that Leanne I want to lean into for you is, if I'm watching this interview, because it's the first time that I'm gonna attend inbound the virtual scenario, I now go through this journey that I myself went back through like in 2012, of like, oh, HubSpot, we should start to use that. We're talking about integrations. Is there a place? Is there things that you would want to share with any newbies who are watching this about like, Hey, here's the type of integrations where you can see him things like that.

Nancy Riley
Yeah, definitely. So if you go to ecosystem dot HubSpot comm I sneezy. You can see our app marketplace. And that shows you all of the various integrations, everything from kind of the biggies, the Google's the Facebook's, the things you might expect to these up and coming solutions or really unique innovations that our app partners have made. You can look at it, you know, there's collections, you can search, you can browse, you can check out everything we've got, each listing page will show you pretty deep information, video pricing all of the features that you're getting. So you can really understand what's possible. And I think it really highlights the ability of HubSpot, the CRM, in particular as kind of a system of record, but all the hubs as well connect with other stuff that you might use. So, you know, we know in today's world, people use a whole lot of SAS, and you want to connect it together. You want it to be seamless so that your team can work with it efficiently and be creating awesome experiences for your customers.

George Thomas
Yeah, that's one of the things I love about how squat is this kind of all on one mentality where it just all works together. It is amazing. So So let's go back to your inbound talk. It's five integrations to help grow better through anything. Now, last year, when I asked this question, because I I almost didn't ask this question to all the folks I'm interviewing, but I'm like, No, no, no, I have to ask this question. Well, You want to ask this question? It was like, okay, you get done with your talk. You know, the audience erupts. They stand up, they give you a raving round of applause. What's the now this year? Obviously, it's like we have an applause button, maybe? That's great. So we're like, Yes, I killed it. And we're like hitting the applause button, which may be inbound should send out applause buttons to every speaker just so they can hit that when they're done. But I digress. What is the takeaway? What's the thing that you hope that they understand the thing that they hope they do? Like what's the kind of behind the scenes passion point of your talk?

Nancy Riley
Yeah, I really hope that the the folks that come to the talk, walk away with like one thing that they can do differently that they maybe didn't think of before. So one way that they can align their teams or one way that they connect with their customers or prospects in a world where you're not going to face to face events, or maybe not having people come into your store or, you know, do things the same way, kind of one new thing they could do. And then check out the app partners and in all the categories we'll talk about, right? I'm highlighting one but there are several others that also have their own unique take and go in there and check it out and try out some of these solutions that can really, really change the game.

George Thomas
Yeah, I love that's a great place to end make sure you check out Nancy Riley's talk the inbound talk for inbound 2020. Make sure you're thinking about what other tools do we use that we can integrate with HubSpot, get it on the platform so that they're all talking together. And while you're doing all that, we'll be waiting for you in the next episode.