Sami Brenner How to Align Your Sales and Marketing Teams to Conquer Content Strategy + Your CRM
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In this interview, we talk to Inbound 2019 speaker Sami Brenner.
We talk about #INBOUND19, content strategy, Customer Relationship managers "CRM", IPEC, and so much more.
Sami shares who should be in the room at INBOUND 2019 and why they should be in the room. She talks about the 90-day roadmap she will be covering that has helped business get the adoption and success from both their CRM and content strategy.
Some key takeaways are:
Point the vectors of each team at aligned goals and get cross-team buy-in to this vision.
Build and implement your new closed-loop marketing → sales system in 90 days.
Audit your existing sales and marketing content, resources, systems, and goals.
Sami Brenner can barely keep a succulent alive, and she has no idea how to change the oil in her own car. But damn it if she can't problem-solve and navigate HubSpot in her sleep. After going through this alignment and strategy process dozens (or hundreds?) of times in the last 5 years, she'll walk you into your 90-day roadmap to actually getting your team's shit together. Sami's reppin' one of the top HubSpot Partner agencies in the country (maybe even the universe), and she's designed this session to be just like the advanced ones she's always waiting for: a workshop-style, personalized game plan for how to actually implement change. If you're under pressure from leadership to get your marketing and sales alignment in check, and you're tired of treading water when it comes to integrating your teams and software to get real frickin' results, register for this session pronto.