What Is Social Media Marketing

In this ARTICLE I’m going to explain exactly what social media marketing is... and why social media marketing is important to your company.

Make sure you stick around to the very end because I’m going to share four ways that you can leverage social media marketing at your company today!

So today's topic is social media marketing.

What is Social media Marketing?

The basic definition of social media marketing is this: using social media platforms to promote a product or service.

Broader terms like digital marketing, content marketing and inbound marketing typically include social media as one tool of many.

Essentially you’re using social media like Facebook, Instagram, Twitter, LinkedIn, Snapchat and others to help further your marketing efforts.

This could include general use but also paid social media advertising. It could mean posting content exclusively for those channels… or sharing your website and blog content.

There are all kinds of ways social media marketing is used by companies. Including taunting the competition… I’m looking at you Taco Bell and Wendy’s!

Why is Social Media Marketing Important for Your Company?

Having a solid social media marketing strategy can help keep your brand relevant with the next generation of buyers. And not just younger demographics - we ALL use social media!

It’s also a way to reach an audience without having to use the old ways of TV ads, billboards and radio spots.

Now we as brands have direct access to consumers, and they have access to us! 

Just keep in mind - while it doesn’t cost money, it does take time and skills. It can also take tools - which may cost money. It’s not a matter of finding the youngest person you know who can operate a browser and putting them in charge of your social media.

It’s an important channel and deserves resources to use it well.

How Can You use Social Media Marketing for Your Company?

You could obviously hire a social media marketing agency or use social media marketing companies with software solutions… but the overall idea here is to understand and use social media marketing in SOME way for your business.

So here are four ways you can do just that.

Social media Culture Posts

Bring people “inside” with culture posts. People do business with people they get to know, like and trust. You know this. And it makes sense.

So what if you used social media marketing to showcase the people in your business? Maybe your team took part in a charity bowling tournament. Or maybe your employees love their pets and would show them off with a weekly share.

Using social media to show personality can help humanize your brand and build trust.

Social Media Ads

Target prospects with social ads. You already have their emails, so why not take advantage? In addition to uploading emails you have permission to use to audiences in social media platforms, you can add a pixel to your website to retarget viewers.

Using social media - where so many of us spend a LOT of our time - to simply stay in people’s awareness can help keep your brand top of mind. 

Social media News Source

Be a news source. Whether you’re in the B2B space or directly serving consumers, you can be more than a transaction.

When you understand your buyers, what they need and what can help them, you can become one more source where they find their news related to your niche. This is where curation helps.

You can be the thought leader in your vertical by sharing industry reports, news about your niche and more. 

Social Media Live Video

Try new tools in the platforms like live streaming and video.

This is the black-belt-level social media marketing strategy here. Be an early adopter as a brand. When LinkedIn rolled out video, the B2B brands who took advantage won early influence.

But it’s not too late. Video - from Instagram to Facebook to LinkedIn to YouTube - is quickly becoming the standard for reaching an audience. Use video - even phone video when done right - for everything from fun videos like I mentioned before to product tutorials can help you connect with social media audiences. 

There are many other ways you can use social media marketing at your brand. If you have some fun ways you’ve used it, or you’ve seen some amazing examples, leave a comment below and share with the community! 

Now that you know what social media marketing is and why social media marketing is important, make sure you are implementing it for your company’s success.

Make sure you're being happy and helpful, human along the way and let us know how you are using one-to-one videos at your company.

About the Expert

Goerge B. Thomas

George B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual, and Content Marketing.

George utilizes his love of teaching and learning to help companies find their way to growth via workshops, speaking engagements, business audits, and of course, Sprocket Talk.