In this Sprocket Talk interview, I talk with Mike Donnelly from The Seventh Sense. We talk about email measurement, communication, optimization and so much more.
Send Time Optimization
True send time personalization. Emails are automatically delivered to every individual at his or her most optimal engagement time.
Throttling increases deliverability, empowers you to pause campaigns, make changes and spread load on your systems, call centers and salespeople.
By increasing engagement, you'll increase your sender reputation with major email providers improving overall deliverability.
Email Frequency Optimization
Customers have different needs. Automatic engagement based segmentation allows you to easily email customers at their preferred frequency.
Empower your sales and marketing teams to share data on when individual customers or prospects engage with your organization.
Send time/frequency optimization means happier customers, shortened sales cycles, and higher conversion rates.