1:1 Personalized Video Course

Ready to create effective 1:1 personalized sales, marketing, and service videos at your company? Need to communicate like a pro, keep your viewer engaged and understand the technical side of making it all happen?

You're in the right spot!

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1:1 Video Tips For Best Digital Communication!

No matter if you've been creating personalized 1:1 videos for a while now and you want to make them even better or, you want to create your very first 1:1 video ever, this course will get you where you need to be.

Sit back and learn all you need to know to take your 1:1 digital communication and your video skills to the next level.

We cover the technical and human side of what makes 1:1 videos the best thing since face to face communication.

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George B. Thomas
Inbound Evangelist

What Will You Learn Along The Way?

04:05
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01
Starting With Story
In this video, we dive into the world of personalized 1-to-1 sales and marketing videos, storytelling, and better communication. Video has proven to be powerful for sales, marketing, and even service professionals. In this video, we share 4 ways to leverage storytelling for better 1-to-1 personalized business videos.
05:01
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02
Breaking Patterns
In this video, we talk about 1-to1 personalized sales and marketing videos and how humans are great with seeing change but bad with dealing with sameness. We talk about using the tool of breaking patterns to make better 1-to-1 personalized marketing & sales videos. We even show you several ways you can break patterns in your videos.
02:20
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03
Understanding Video Goals
You may be wondering, is goal setting important for my 1-to-1 personalized sales & marketing videos? Well, setting goals is one of the most important things you can do if you want to achieve things in your personal or business life, and yes, the same holds true with your personalized 1-to-1 videos. If you want the viewer to achieve something, you have to lead the way. To lead the way you need to know where you’re going in the first place. This is why you need a goal or goal destination aka keeping the end in mind in place before you take your prospect, lead, or customer on their video journey.
04:43
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04
Introductions Matter
In this video, we are going to talk about why introductions matter when it comes to your 1-to-1 personalized marketing & sales videos. At first glance, your 1-to-1 personalized video introduction may appear trivial. How we introduce ourselves to new people or new audiences may seem like a passing moment with little long-term relevance. After all, we probably will have hours, days, or even months to get to know someone more fully. It’s easy to fall into the trap that those few seconds at the start of a relationship aka your video could seem unimportant or even useless. But that is hardly the case. Introductions matter! Especially 1-to-1 personalized sales & marketing video introductions.
03:01
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05
Customizing Your Videos
In this video, we talk about customizing your marketing and sales videos for a better 1:1 personal video. We show you six ways to customize your videos during the shoot and with video editing as well. Making sure the viewer feels like it is meant for them is key in your 1:1 personalized sales and marketing video success.
03:44
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06
Solving vs Selling
In this video, we are going to talk about solving vs selling when it comes to your 1-to-1 personalized marketing & sales videos. Hopefully, you know the importance of building a closer relationship with your prospects, leads, and customers. By combining expertise, convenience, and practical know-how, you can quickly become their go-to person for advice. They will come to you over and over again because you are a problem solver vs a product or service seller. Why, because they know, like, and trust you. The fun part about this 1-to1 personalized sales & marketing video tip is that the more you solve the more they want to buy. Therefore you end up selling more in the long run.
03:09
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07
Connecting Their Hearts & Minds
In this video, we talk about personalized 1-to-1 sales & marketing videos and connecting the hearts and minds of your prospects, leads, and customers. We talk about the logical side of the brain and the emotional side as well. If you want to make better 1-to-1 personalized marketing & sales videos, then speaking to and connecting the heart and mind of your prospects, leads, and customers are crucial.
04:51
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08
Make Them Feel Special
In this video, we share how important it is for your marketing and sales videos to make your prospect, leads, and customers, feel special. We also share four examples of how to make people feel special and translate that into one-to-one video communication strategies.
02:56
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09
Power of Reverse Personalization
In this video, we talk about reverse personalization and how you can use it to create better marketing and sales videos. I show you how to take the trust your prospects, leads, and customers have for you and transfer it to the rest of your team and or process.
02:38
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10
A/B Testing 1:1 Videos
In this video, we talk about the importance of A/B testing your marketing and sales videos. We cover how always testing your videos can turn you into a great communicator. We also cover a couple ways you can A/B test what you say and what the viewer sees in your personalized videos.
03:39
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11
Building 1:1 Video Processes
In this video, we talk about building a sales and marketing video process. I share what to do to simplify your setup. We talk about the perfect 1:1 sales and marketing video mentality as well as what to measure along the way.
03:35
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12
Leveraging a Video Email Recipe
In this video, we talk about an easy four-step personalized email recipe for your marketing and sales videos. We dive into what to do for each step and how to make your personalized 1:1 marketing & sales videos amazing.
10:14
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13
How-to Create Your 1:1 Videos
In the lats portion of this 1:1 video course, we show you how to create your 1:1 videos in tools like GoVideo, Soapbox, Loom, and others. That way you have the technical know-how combined with your new communication tips and tricks.
03:05
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14
Being Authentically You
Whom will you be when you hit that record button? Will you wear a mask or put on a persona? In this lesson, we talk about the importance of being authentic. We share the power of raw 1:1 video that focuses on personal vs polish.

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Take your 1:1 digital communication to the next level!

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