HubSpot ABM - Account-Based Marketing Company Score


Are you looking to add company scoring to your ABM or account-based marketing efforts? Then in this tutorial, you will learn exactly how to achieve company scores in HubSpot.

We are diving into a new HubSpot Enterprise 2020 feature that allows you to take the metrics that matter pertaining to your target accounts or ideal client profiles.

You can now use this HubSpot property to build out a score to help your marketing and sales teams understand who is good, better, and best, in your prospecting and sales pipelines.

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Topics: Marketing Strategy, Account-Based Marketing