#Unpacked EP 22: The Blog Tool

 

George B. T.:
All right, and we are back with a quickness. There we go. Now we got both of us. It's a your boy, George B. Thomas, and of course Remington Begg, the man, the myth, the legend, here for another episode of Sprocket Talk Unpacked. Remington, how are you doing this fine Tuesday?

Remington Begg:
I'm doing great.

George B. T.:
Nice.

Remington Begg:
Doing great. Coming off of INBOUND is like a high like no other. It's been pretty remarkable. We got some serious love. I think we got to share some serious love with the audience. Good, good times.

George B. T.:
Yeah, it's funny, we several times say it's like a reunion when you end up going to INBOUND and Partner Day and all of that, and for sure I know you and I both gave love to the audiences, they gave love back to us, but today we're giving love to the Sprocket Talk Unpacked audience who loves to come and watch us live, or sometimes they come to SprocketTalk.com. They sign up for a free VIP access and then they watch the recordings because that's literally the only place that you can get these is in the recordings other than watching live, and today Remington, we're talking about the blog, which is interesting in itself that we're just going to talk about a single tool, the blog. So I'm super curious, when you think of HubSpot, and content marketing, and all the tools, what first comes to mind when you think of the HubSpot blog tool?

Remington Begg:
So I think people think of the blog as just a blog, and I usually joke when I'm in the sales process, or I'm doing any courses with people where it's the four letter word that almost every business owner I know hates, right? But when we think about the HubSpot blog is it can be so versatile, and I think a lot of times people don't really think about it beyond what they would consider even like a WordPress blog, the same thing. There's so much more strategy that you could throw into it, and from a platform point of view, so much intel.

George B. T.:
Yeah. Yeah. It's funny because you say it's only a blog, and actually a blog has been like the superpower or the backbone to this thing that has been inbound or content marketing. It's funny because when I think of blog, I think about humans need to actually be able to name something, because it's not like a blog, or a page, or a landing page, or a pillar page is any different to a machine. Google looks at a piece of content, a piece of code, pieces of texts in the same way, but humans early on needed to name it something. Blog, roll down to blog false

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