George: All right, Remington. Guess what? Guess what? Guess what?
Remington Begg: It's time.
George: It's time for Sprocket Talk Unpacked, and it's also one week away. One week away from INBOUND, and not even really. Well, yes, close enough. Close enough to a week. Next Tuesday we will be knee-deep into the INBOUND goodness. So that's some fun stuff. So how are you doing today, fine sir?
Remington Begg: I'm doing really good. There's a lot of INBOUND goodness this year and it's fun because I've heard the quote a couple of times, "Hard work pays off." We are, I can't wait to do the Sprocket Talk Unpacked with audience participation. So anyone that's listening here that is going to INBOUND. What is that, is that the fifth? The fifth, I think.
George: I do believe it's the fifth. Yeah.
Remington Begg: Yep.
George: 3:45 or something like that. Yeah, you can look it up. It's officially on the agenda.
George: Yeah. Well, it is what it is, but that is not why the viewers are here today. They want to know about sales tools, we're unpacking sales tools. We kind of went general just to see where our mind would go. We had done marketing and personas and stuff lately. So, Remington, when you think of HubSpot and you think of the sales tools, where does your mind immediately go?
Remington Begg: Automate the menial. So we have, you're like, "What?" So when I'm thinking about that, I immediately go to this, we want salespeople to produce higher outputs, to increase their sales, or their conversion rates, or the whatever they've got, and right now companies go straight to how many meetings they should have. It should be what kind of outputs do they have? Not necessarily how many inputs do they have. We're doing a bunch of stuff around deal based automation, which I think is amazing, and stuff like that. So look at how you can create the right checks and balances, but using the automation can be really huge. It could be as simple as a notification going to billing to bill someone, or it could be as complicated as setting up the right types of reminders and stuff, and tying that into reporting. But I think automation is one of the more overlooked items when we're talking about like, I would say platform automation rather than task automation, if that makes sense.